This statement has pretty much defined our attitude and our story. A journey that started with humble beginnings and a really big dream. In 1987, ADD Pens Private Limited was born, with a crystal-clear vision to become a leader in writing technology. The right way.

Guided by our values, spurred by our spirit, and propelled by state-of-the-art technology we worked tirelessly to accomplish our vision.

We pioneered the launch of gel pens in India and then swiftly diversified our portfolio to include ball pens, roller pens, utility products and more.

For us, every day is a brand-new page. To fill with something the world hasn’t seen before. That’s what makes us one of India’s leading manufacturers of writing instruments. That’s how we became synonymous with impeccable quality. That’s why we are seen as the original innovators when it comes to using new-age technology with our products.

At ADD Pens Private Limited, we know the story will always continue. And we’ve got to keep the world hooked.​