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Year 1990 |
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Year 1996 |
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Year 1997 |
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Year 1998 |
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Year 2000 |
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Year 2001 |
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Year 2002 |
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Year 2003 |
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Year 2004 |
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Year 2005 |
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Year 2007 |
| Year 1990 |
Mr. M.C. Jain decides to set up factories in Gujarat and for that purpose formed a partnership firm M/s. Deepak Pens & Plastics with other family members. |
| This firm manufactured and marketed low priced ball pens under the brand name 'ADVERT' |
| TOP |
| Year 1996 |
The company takes a bold step to launch Gel pens in the Indian market that has hitherto been dominated by the low-end ball pens priced between Rs 4/- to Rs. 6/-. |
Mr. M.C. Jain strikes a deal with 'OHTO' of Japan to provide technology for manufacturing Gel Pens. |
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Gel pens are launched at Rs. 20/- under the brand name 'ADD'. |
| TOP |
| Year 1997 |
| ADD Pens India Limited was formed. |
| The Gel series and Roller series are launched under the brand name 'ADD' . |
| Gel series and Gel Roller Series are launched |
| TOP |
| Year 1998 |
| The company's distribution network that was dependent on the wholesale market gradually became more retail oriented. |
| Today hardly 5% of the company's business is serviced through the wholesale chain. |
| TOP |
| Year 2000 |
The company ventures into the global market and starts exports of its products to many developed countries. |
| TOP |
| Year 2001 |
| ADD Pens is accredited with ISO - 9000 Certificate by K.P.M.G. in recognition of its quality standards in manufacturing. |
| The company is assigned P1 rating by CRISIL for its issue of Commercial Paper. |
| TOP |
| Year 2002 |
| The company moves towards professionalism by streamlining its operations to achieve accelerated growth in the coming years. |
| ADD Corporation intends to retain all the initial core values which have been instrumental for its success. |
| TOP |
| Year 2003 |
| Due to a immense brand recognition in the writing instruments, Institutional Sales and B2B Sales division are initialized. The Company was renamed as ADD Corporation Limited. |
| TOP |
| Year 2004 |
| Getting further in to the gifting segment, ADD launches premium gifting solutions in writing under “ADD Exclusives”. |
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| Year 2005 | ||||||
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| Year 2007 |
| ADD bags a export contract from a US stationary giant to supply pens and pencils as OEM. |
| TOP |